AI Insights · Timothy · April 2023
Top 5 Delivered Meal Kits and Specialty Foods Apps on Android in UAE - Q1 2023
A detailed look at the performance of the top 5 delivered meal kits and specialty foods applications on Android in the UAE during Q1 2023, based on Sensor Tower data.
In the first quarter of 2023, the performance of the top 5 delivered meal kits and specialty foods apps on Android in the United Arab Emirates showcased varied trends in weekly downloads and active users, as reported by Sensor Tower.
Vivino: Buy the Right Wine experienced notable fluctuations in its weekly downloads. Starting the quarter with 662 downloads, the app saw a peak of 801 downloads in the week of January 9. However, the numbers took a downturn mid-quarter, reaching as low as 52 downloads in early February. The app ended the quarter with a spike, hitting 590 downloads in the last week of March. The weekly active users mirrored this trend, beginning at 4K and dipping to a low of approximately 2.2K in early February, before recovering to 4K by the end of March.
HelloFresh: Meal Kit Delivery demonstrated a steady pattern in weekly active users, maintaining figures around 4K throughout the quarter. Weekly downloads showed a significant increase towards the end of the quarter, peaking at 326 downloads in the final week of March, after fluctuating between 15 to 449 downloads earlier in the quarter.
EveryPlate: Cooking Simplified also saw a variable trend in weekly downloads. The app started strong with 382 downloads in the first week of January, but faced a sharp decline, reaching as low as zero downloads in early February. The downloads picked up again towards the end of the quarter, peaking at 226 in the last week of March. Weekly active users for EveryPlate showed a more stable trend, hovering around 600 throughout the quarter.
Green Chef: Healthy Recipes observed a similar pattern in weekly downloads, starting the quarter at 274 in the first week of January, then dropping to single digits mid-quarter, before closing with a significant increase to 185 downloads in the last week of March. The app's weekly active users followed this trend, starting at 201 and dipping to 99 mid-quarter, before recovering to 169 by the end of March.
Lastly, Chefs Plate: Cooking Made Easy had a minimal presence in terms of downloads, with numbers barely reaching double digits throughout the quarter.
For more detailed insights and additional data, visit Sensor Tower.
